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| Ragnar Lund - KTH - ROYAL INSTITUTE OF TECHNOLOGY (Authors) |
| 2113 - CULTURAL SPONSORSHIP AS A PARTNERSHIP - A CASE STUDY OF RESOURCE INTEGRATION AND COLLABORATIVE MARKETING STRATEGY |
| Saturday, June 4, 2016 - Slot 10 (10:50 - 12:20) - FSEG Building - Room 304 |